Brief Logo

We provide you with this worksheet to describe logo we are supposed to create for your company/brand. The more information you can give us, the better we’ll be able to respond.

Please fill out as much of this document form as possible, but leave blank any parts you are unsure about.

Once you’re happy that the worksheet clearly describes your project, please send it to us and we’ll work out the right solution for you.

Jeśli jesteś człowiekiem, pozostaw to pole puste.

Contact details

Company name:

Contact Details:

E-mail address:

URL of website:

Suggested project start date:

Suggested project finish date:

Business description

Please shortly describe your company:

What is your company’s/brand’s direct and indirect competition? Describe it

What is your company’s/brand’s market position and aspiration?

What are the company’s/brand’s goals and purposes?

Describe the target group: age, gender, income, location, lifestyle, behavior, employment etc.

Project description

Does the company / brand already had a logo?

yes (please attach)

no

What components of the current logo are successful / unsuccessful and why?

Do you have any suggestions about the form?

graphics

name

graphics + name

graphics + name + slogan

name + slogan

graphics + slogan

What is the slogan/claim of the logo?

no

Preferred color palette

On what medias will the logo appear most frequently?

You want logo to be more: classic, luxury, futuristic, illustrative, web 2.0, impressionistic, satirical etc. (feel free to add your own suggestions).

What mood will describe your logo: calm, inspiring, reliable, neutral, intriguing, aggressive, etc. (feel free to add your own suggestions).

Inspirations

Please specify list of companies/brands whose logos could be an inspiration for your company/brand.

Additional comments

We’ve tried to keep this worksheet as general as possible, but every project is unique. Here is your chance to add any extra information you think will be helpful.

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